Matthew Osborn

For the better half of a decade, Matthew has been submerged in the B2B Payments and Accounts Receivable as a Service space. As the Marketing Director of Credit Key, Matthew has an in-depth knowledge of sales and demand generation growth strategies.

Recent Articles

How Filling The Financing Gap Increases Conversion Rates and Loyalty

Most B2B vendors are well aware that offering multiple financing options to their customers is crucial to sales and customer retention.To their...

How a B2B Customer Segmentation Model Based on Revenue Drives Sales

You’ve heard of the Pareto principle, right?In the world of sales, the Pareto principle — also called the 80/20 rule — says that roughly 80% of a...

Do You Have Accounts Receivable Problems, or Sales Opportunities?

As a growing B2B company, keeping close tabs on your DSO, DBT, and other A/R related metrics is crucial to staying cash flow positive — and keeping...

6 B2B Ecommerce Tactics to Increase Average Order Value (AOV)

In the business world, the only thing better than making more money from more sales is making more money from fewer sales.

B2B Credit Options and Use Cases for New Businesses

“You’ve got to spend money to make money."

It’s true at any stage of running a business. From day-to-day expenses to major purchases, owners must...

The Current State of B2B Buy Now, Pay Later

Buy Now, Pay Later financing options are becoming increasingly popular in the B2B world. But, there’s still a lot of confusion surrounding the...

The Top 8 B2B eCommerce Payment Methods

Throughout the B2B world, the shift toward eCommerce is in full effect — and many companies are cashing in huge.

4 Key Strategies for Spurring B2B Sales Growth

In the business world, the only thing more important than making sales is making more sales.

6 B2B Payment Myths and Misconceptions

The B2B realm is evolving across the board — perhaps now more than ever before.

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