A new year is here, and with it comes the challenge of growing your business. Of course, there’s a million you can do to grow a business, but when it comes to b2b e-commerce, there’s really only three things you can impact: Traffic, Conversions, and Average Order Size (we discussed these in length here).
Going into the new year, it’s time to take a look at some new ideas to impact these three metrics and fuel your growth in 2019.
Improve Content & Personalization
According to B2BecNews, improving personalization is at the top of the list of things sellers want to improve. What exactly does that mean? Well, for one thing, it means collecting and analyzing data better in order to deliver highly relevant and personalized content. It’s 2019 and the tools are there to help you better understand your customers, better segment them based on their purchases and behavior, and better deliver content that speaks to their needs. That includes videos, user guides, or other content pieces that can be used to keep different customer segments engaged—and buying.
Embrace Automation
Finding ways to make your business more efficient is as important as growing revenue, and today’s businesses are looking for ways to automate processes in order to cut costs, improve productivity, and improve margins. We discussed how robots can help grow your business before, but it’s worth remembering that there are a variety of ways in which automation (and robots) can be deployed. Some don’t even cost that much or require an advanced computer science degree to implement! Let 2019 be the year your explore and embrace automation as a way to improve your bottom line.
Streamline Checkout Process with Instant Credit
Nothing puts a damper on a purchase than a complicated check out process. While you think you might need every piece of information from customers before they actually buy something from you, buyers are likely to tell you different. They want to make their purchase and get on to more important things, and anything you can do to streamline the checkout process will likely be welcomed with opened arms and repeat purchases.
Adding an instant credit offer can actually help you streamline this process, especially if your customers need to make purchases using trade credit. Credit Key only adds a few seconds to the check out process and only asks about five quick questions. Plus, once approved, it’s easier for a customer to come back to your store and use whatever remaining credit they have or apply for additional credit. By streamlining the checkout process, you’ll show your buyers that you care about their business and that you’re committed to providing them with the best customer experience possible.
If you’d like to learn more about how Credit Key can help you grow your businesses in 2019, contact us. We’re happy to show you exactly what you can save—and gain—from offering instant credit.
